Pyrocrafters

Founder & Brand Designer | Direct-to-Consumer Brand | Multi-Channel Platform

Pyro-branding

Context: Developed and managed a cohesive lifestyle brand across digital, print, and e-commerce platforms within a direct-to-consumer environment.

Scope: Brand identity system, WordPress website, email marketing, social campaign assets, presentation materials, and video content production.

Responsibilities: Built and maintained a structured visual identity while managing digital asset production, content workflows, and cross-platform brand consistency.

Impact: Grew a multi-platform audience of 100,000+ followers and maintained a digital ecosystem supporting 15,000+ monthly website visits and 8,000+ email subscribers.

Website & Digital Platform

KEY CONTRIBUTIONS

  • Designed and managed a WordPress e-commerce website averaging 15,000+ monthly visits, ensuring cohesive brand implementation across all digital touch points
  • Structured site and user flows to support product discovery, content engagement, and email capture within a direct-to-consumer environment
  • Maintained ongoing site updates, landing pages, and campaign integrations while preserving performance and consistent visual standards
Website

Social Systems

SocialMockup

KEY CONTRIBUTIONS

  • Developed and maintained a structured multi platform content system across Instagram, YouTube, Pinterest, and TikTok, ensuring cohesive brand presentation across all digital channels
  • Designed branded social templates, graphics, and video thumbnails to support consistent visual identity and scalable content production
  • Managed content planning, production, and performance tracking workflows contributing to growth of 100,000+ combined followers and 8,000+ email subscribers

Video Editing

KEY CONTRIBUTIONS

  • Produced branded video content including tutorials, promotional assets, and short form vertical content aligned with established brand standards
  • Managed end-to-end editing workflows using structured timelines, motion graphics, and platform specific formatting for various social platforms
  • Designed thumbnail systems, title graphics, and visual overlays to ensure cohesive presentation across multi platform video distribution
Video

Print Collateral

PrintCollateral

KEY CONTRIBUTIONS

  • Designed branded print collateral including product inserts, packaging elements, promotional flyers, and wholesale materials aligned with established visual standards
  • Applied structured layout systems and typographic hierarchy to ensure clarity, consistency, and production ready accuracy across small and large format materials
  • Developed print assets supporting retail, trade show, and direct-to-consumer initiatives while maintaining cohesive brand presentation across all touch points