Caddell

Graphic Designer | Pursuit Marketing | Deadline-Driven Environment

Context: Supported proposal development and corporate communications for major construction pursuits within a highly structured, submission based environment.

Scope: Proposal covers, interior layout systems, executive presentations, corporate collateral, and organized photography assets supporting multi million dollar pursuits.

Responsibilities: Designed compliant, brand aligned proposals under strict deadlines while collaborating with cross-functional teams to enhance visual clarity and narrative structure.

Impact: Contributed to visual presentation across competitive submissions and strengthened organized asset management for recurring pursuits.

proposal-covers

Proposal Cover Design

KEY CONTRIBUTIONS

  • Designed branded proposal covers aligned with corporate standards while adapting visual hierarchy to meet specific pursuit requirements
  • Structured covers to enhance clarity, visual impact, and compliance within competitive, deadline driven submission environments
  • Coordinated with proposal teams to integrate photography, typography, and brand elements into cohesive, production ready deliverables
Binders

Site Photography & Asset Management

KEY CONTRIBUTIONS

  • Captured on site construction photography to support proposal submissions, marketing materials, and corporate communications
  • Organized and maintained structured digital image libraries to ensure efficient retrieval and consistent visual standards across recurring pursuits
  • Edited and prepared photography assets for print and presentation use while aligning imagery with established brand guidelines
Product Photo
Onsite Photo
Onsite Photo
Onsite Photo
Onsite Photo
Onsite Photo