Caddell
Graphic Designer | Pursuit Marketing | Deadline-Driven Environment
Context: Supported proposal development and corporate communications for major construction pursuits within a highly structured, submission based environment.
Scope: Proposal covers, interior layout systems, executive presentations, corporate collateral, and organized photography assets supporting multi million dollar pursuits.
Responsibilities: Designed compliant, brand aligned proposals under strict deadlines while collaborating with cross-functional teams to enhance visual clarity and narrative structure.
Impact: Contributed to visual presentation across competitive submissions and strengthened organized asset management for recurring pursuits.
Proposal Cover Design
KEY CONTRIBUTIONS
- Designed branded proposal covers aligned with corporate standards while adapting visual hierarchy to meet specific pursuit requirements
- Structured covers to enhance clarity, visual impact, and compliance within competitive, deadline driven submission environments
- Coordinated with proposal teams to integrate photography, typography, and brand elements into cohesive, production ready deliverables
Site Photography & Asset Management
KEY CONTRIBUTIONS
- Captured on site construction photography to support proposal submissions, marketing materials, and corporate communications
- Organized and maintained structured digital image libraries to ensure efficient retrieval and consistent visual standards across recurring pursuits
- Edited and prepared photography assets for print and presentation use while aligning imagery with established brand guidelines
