Pyrocrafters
Founder & Brand Designer | Direct-to-Consumer Brand | Multi-Channel Platform
Context: Developed and managed a cohesive lifestyle brand across digital, print, and e-commerce platforms within a direct-to-consumer environment.
Scope: Brand identity system, WordPress website, email marketing, social campaign assets, presentation materials, and video content production.
Responsibilities: Built and maintained a structured visual identity while managing digital asset production, content workflows, and cross-platform brand consistency.
Impact: Grew a multi-platform audience of 100,000+ followers and maintained a digital ecosystem supporting 15,000+ monthly website visits and 8,000+ email subscribers.
Website & Digital Platform
KEY CONTRIBUTIONS
- Designed and managed a WordPress e-commerce website averaging 15,000+ monthly visits, ensuring cohesive brand implementation across all digital touch points
- Structured site and user flows to support product discovery, content engagement, and email capture within a direct-to-consumer environment
- Maintained ongoing site updates, landing pages, and campaign integrations while preserving performance and consistent visual standards
Social Systems
KEY CONTRIBUTIONS
- Developed and maintained a structured multi platform content system across Instagram, YouTube, Pinterest, and TikTok, ensuring cohesive brand presentation across all digital channels
- Designed branded social templates, graphics, and video thumbnails to support consistent visual identity and scalable content production
- Managed content planning, production, and performance tracking workflows contributing to growth of 100,000+ combined followers and 8,000+ email subscribers
Video Editing
KEY CONTRIBUTIONS
- Produced branded video content including tutorials, promotional assets, and short form vertical content aligned with established brand standards
- Managed end-to-end editing workflows using structured timelines, motion graphics, and platform specific formatting for various social platforms
- Designed thumbnail systems, title graphics, and visual overlays to ensure cohesive presentation across multi platform video distribution
Print Collateral
KEY CONTRIBUTIONS
- Designed branded print collateral including product inserts, packaging elements, promotional flyers, and wholesale materials aligned with established visual standards
- Applied structured layout systems and typographic hierarchy to ensure clarity, consistency, and production ready accuracy across small and large format materials
- Developed print assets supporting retail, trade show, and direct-to-consumer initiatives while maintaining cohesive brand presentation across all touch points